🎾 Racket sports are reshaping Indonesia’s urban culture
From padel courts to a fast-growing lifestyle economy across Southeast Asia 🌏💥
🪶 The Main Takeaway
Racquet sports are rapidly evolving from niche recreation into a new cultural and economic force in Indonesia, driven by urban lifestyle shifts, preventive health awareness, and the growing appeal of social fitness.
The trend mirrors similar momentum across Southeast Asia, positioning the region as a rising market for sports-driven lifestyle industries.
🌏 Why It’s on Our Radar
Indonesia has emerged as one of the fastest-growing padel markets in the Asia Pacific, alongside Singapore and Thailand, according to the Global Padel Report 2025.
What began among expatriate circles in Jakarta and Bali has now been embraced by Indonesia’s urban middle class — especially adults aged 30–40 — who are seeking sports that combine community, accessibility, and lifestyle value.
Racquet sports are increasingly seen not just as exercise, but as social currency: a way to build networks, connect across industries, and signal an active urban identity.
💡 What’s at Stake
The growth of racquet sports is creating a ripple effect across multiple sectors:
👕 Sportswear and equipment brands
🧑⚕️ Physiotherapy and recovery services
🎓 Coaching academies and training programs
🏆 Amateur and semi-professional tournaments
☕ F&B businesses clustered around sports hubs
🎥 Creator and lifestyle content economies
Globally, the wellness economy is projected to reach USD 9 trillion by 2028, underscoring how sports-led lifestyles are becoming a serious economic pillar.
📸 The Big Picture
Indonesia stands out not only for demand but for monetisation efficiency.
A single padel court in Indonesia generates over €6,000 per month in GMV
Court-level revenue grew 173% year-on-year (2023–2024)
Indonesia ranks among the most productive padel markets globally
With global padel courts projected to reach 85,000 by 2026, Indonesia presents strong signals of sustainable demand rather than a short-term trend.
🌐 The Regional Stakes
Across Southeast Asia, racquet sports are gaining traction as cities look for new ways to integrate health, community, and lifestyle economies.
Indonesia’s long-standing badminton culture has helped lower adoption barriers, making racquet sports feel familiar while still modern.
As regional middle classes expand and urban lifestyles converge, Southeast Asia could emerge as a new growth frontier for racquet sports infrastructure, investment, and sports tourism.
🏠 Why This Hits Home
For Indonesia, the rise of racquet sports reflects deeper societal shifts:
A move toward preventive health
Demand for inclusive, social-first sports
Desire for experiences that blend fitness, networking, and leisure
Industry players argue the opportunity extends beyond courts and clubs. The real value lies in building integrated ecosystems — connecting facilities, communities, coaching, and digital platforms — that can scale nationally and regionally.
🔍 Beyond the Headlines
Racquet sports are becoming a lifestyle marker, not just a sport
Indonesia shows how sports trends can unlock multi-sector economic growth
Southeast Asia may be next in shaping a social fitness–led urban culture
(VRG/ VBD)